StreetAudit™ is our focused perception research customized in scope and content for each client and designed to impact near term performance and perception. Periodic perception research around significant announcements leads to actionable ideas that we use to re-calibrate and focus your IR program. By virtue of the fact that our research is both quantitative and qualitative, we can find the real insights on how the Street thinks about company specific matters like earnings or an M&A deal, an emerging competitive situation or one impacting the whole industry. The result of a StreetAudit is a focused, prepared management team with confirmation that their communication messages are on target to build value. Building management credibility through appropriate issues response is crucial to maintain value but also enables your IR efforts to unlock market value.