IR Strategic Advisors

Active communications with the media supports an companies investor relations program. Media coverage is content that can be merchandised to the Street to create awareness, generate interest help maintain the Mind-share. Media success depends on contact with the press to build those relationships and understand story interests by editors, reporters and producers. IRSA professionals work with the media daily to develop the relationships to effectively manage client communications. We work with clients to craft newsworthy stories for the business press, industry verticals, broadcast and online. We identify the appropriate press outlet, coordinate management briefings, staff interviews and place feature stories. Clients who have an existing PR relationship will appreciate the proactive way IRSA integrates and supports the work of an existing PR firm.