Investing strategies have never been as complex as they are in today’s market. This means companies must focus on the right mix of investors for their company. The wrong investors can lead to high turnover, increased volatility, unhappy shareholders and an undervalued stock. Designed specifically for each client, we deliver targeting programs focused on the appropriate institutional investor profile using IRSA’s proprietary databases and external resources. Our targeting strategies go well beyond focusing on who owns your peers. We focus on “equity peers”, those companies that may have similar investment profiles or analytics but not industry characteristics. The combination of industry peers and equity peers creates a larger universe of potential investors and over time leads to a broadening of the shareholder base and we believe lower turnover and reduced volatility.