IR PROGRAMS
Strategy and Counsel
Perception Research
Strategic Positioning
Investor Targeting
Investor and Analyst Meetings
Retail/Online Programs
Conference Calls and
Webcast Preparation
Pre-IPO Programs
Financial Media Communications
Collateral Development
Roadshow and Investor Presentations
Annual/Quarterly Reports
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Active communications with the media supports an companies investor relations program. Media coverage is content that can be merchandised to the Street to create awareness, generate interest help maintain the Mind-share. Media success depends on contact with the press to build those relationships and understand story interests by editors, reporters and producers. IRSA professionals work with the media daily to develop the relationships to effectively manage client communications. We work with clients to craft newsworthy stories for the business press, industry verticals, broadcast and online. We identify the appropriate press outlet, coordinate management briefings, staff interviews and place feature stories. Clients who have an existing PR relationship will appreciate the proactive way IRSA integrates and supports the work of an existing PR firm.
We have the resources to help management excel in interviews and to present key messages in powerful presentations. Working closely with our executive coaches and trainers, we craft key messages and select the best media and distribution channels. Our professionals provide media training that enable senior executives and company spokespersons to develop skill-sets and effective speaking dynamics. Effective speaking strategies from sound bites to in-depth interviews result in better stories, more accurate coverage, improved understanding of the business model and positive perceptions of the company and management.
Our experience has shown that all crises have similar characteristics. Understanding these characteristics as we do enables us to effectively anticipate and manage the flow of events and information. From the initial surprise and the escalating series of events, we help clients regain control and avoid the siege mentality that often dooms the possibility for a quick and successful resolution. We help management maintain control of the situation rather than letting the situation get out of control and into the public arena for resolution. At the bare minimum, every company needs to identify the team that will be involved in any unpredictable situation, if not a fully developed contingency plan and training in event management.
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